How to Set Up Intent Finder Campaigns
This article walks you through how to create Keyword Lead Campaigns, configure targeting, estimate lead volume, and launch the campaign successfully.
What Is a Keyword Leads Campaign?
A Keyword Leads Campaign allows your business to receive leads based on specific search keywords people use on platforms like Google, Bing, or Yahoo.
For example, if you’re a real estate agent, people may search for:
“real estate agent near me”
“sell my home”
“buy a home”
“listing agent”
Instead of paying high costs per lead through traditional pay-per-click ads, this program allows you to target the same keywords at a significantly lower cost, while also collecting advanced lead information.
Step 1: Create a New Campaign
1. Navigate to Campaigns.
2. Click Add Campaign.
3. Select Keyword Leads Campaign.
4. Give your campaign a name (for example: Keyword Leads Campaign).
This campaign name is also where your Google Sheet leads will be sent, so naming it clearly is important.
Step 2: Choose Your Target Area
Next, define where you want to receive leads from.
Are you a national business?
A statewide business?
Or a local business serving specific ZIP codes?
If you are a local brick-and-mortar business:
1. Enter your ZIP codes.
2. Add one ZIP code per line.
3. Scroll down once complete.
Step 3: Set Daily Lead Limits
You’ll now see an option to cap the number of contacts per day.
If you want a minimum or maximum number of leads per day, enter that amount.
This helps control volume and cost since you are paying per lead.
Step 4: Choose Lead Data Type (Important)
You’ll be asked to choose between:
Basic information, or
Advanced information
Recommended Selection:
Advanced information (recommended)
Advanced information may include:
Credit scores
Household income
Estimated home value
Additional demographic data
Phone numbers may not always be reliable. We recommend deselecting phone numbers if prompted and focusing on the rest of the advanced data.
Step 5: Save the Campaign
Once your selections are complete:
1. Click Save.
2. This will create the campaign.
Step 6: Estimate Lead Volume (Very Important)
Before launching, we recommend estimating how many leads your keywords will generate.
1. In the top-right corner, click the three dots.
2. Select Search Volume Estimate.
3. Enter your target keywords (examples):
o “real estate agent”
o “sell my home”
o “buy a home”
o “listing agent”
4. Click Get Count.
The system will run a report and estimate how many leads you may receive based on:
Your keywords
Your ZIP codes
Data from the last 7 days
You’ll be notified when the report is ready, and you can also refresh the page to view results.
Step 7: Review the Results
Once the report is complete, you’ll see:
Total keyword search volume (nationally and locally)
Estimated number of leads in your specific ZIP codes
A 7-day lookback showing how many contacts recently searched those keywords
Use this data to:
Adjust keywords
Refine targeting
Improve campaign performance
Step 8: Edit Keywords (If Needed)
Based on the report:
1. Go back into Edit Campaign.
2. Update or refine keywords.
3. Click Save again.
Step 9: Set Budget and Integrations
1. Set your budget for the campaign.
2. Review the Integrations tab:
o This shows the Google Sheet where all leads will be sent.
3. Confirm everything is correct.
Step 10: Start the Campaign
Once everything is ready:
1. Click Play / Start Campaign.
2. Your campaign is now live and collecting leads.
Need Help?
If you need help at any point:
Our Support Team is always available.
Feel free to reach out anytime for assistance.
Thank you for using Keyword Leads Campaigns!